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Methodology

For us, each project demands special attention to obtain the desired performance. As well as the commitment and rigorous approach of our project managers, we use a unique strategy based on in-depth knowledge of multiple SEO techniques and mastery of semantic and behavioural analysis tools.

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Methodology

For us, each project demands special attention to obtain the desired performance. As well as the commitment and rigorous approach of our project managers, we use a unique strategy based on in-depth knowledge of multiple SEO techniques and mastery of semantic and behavioural analysis tools.


SEO strategy

For every project we identify a standardised process which enables the SEO strategy
to be implemented, managed and optimised:

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    Kick-off meeting

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    Scheduling

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    Technical and semantic audits of the site

  • ..

    Semantic search to draw up a study of the key words for your areas of interest

  • ..

    Creation of semantic relationship graphs (ontologies): generic > long tail

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    Optimisation of meta tags (titles and meta descriptions), hn/p tags, alt attributes

  • ..

    Production of optimised landing pages

  • ..

    Wed editing and copywriting (blogging)

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    Netlinking (recommendations, support for implementing links strategy)

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    Monthly or quarterly reports

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This is the lifecycle of a good SEO strategy

Throughout the whole support process, we constantly work on testing and networking the site to ensure that all the technical and semantic elements have actually been integrated, crawled and indexed by the search engines, so that we achieve a continuous rise in positions and ensure performance curves are kept on an upward trajectory!

Growth and SEO traffic evolution

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