Online reputation

Online reputation is the buzz word of the moment! Monitoring online reputations can be important for any brand or person. Major brands and celebrities, in particular, are most exposed on the web, and they ought to pay attention to their images.

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Online reputation

Online reputation is the buzz word of the moment! Monitoring online reputations can be important for any brand or person. Major brands and celebrities, in particular, are most exposed on the web, and they ought to pay attention to their images.


Manage your online brand image

There are several stages in managing an online reputation, and several solutions to implement: Audit, Monitor and Moderate.

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Audit

For any online reputation project we can start with a full audit of the brand or the name of the person, so that we can establish the impact over 6 months, 12 months or 24 months.

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Monitor

Following the audit, we set up an online reputation monitoring service watch so that we can check the verbatims which appear during a crisis, a bad buzz or an online attack.

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Moderate

If very negative comments appear on social networks, we can carry out moderation services to manage what is said, and in particular hide disparaging comments about the brand or person.

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SEO Content marketing strategy

Furthermore, if these disparaging or negative comments or articles appear on Google or Baidu, we have to undertake an SEO content creation strategy (clients or our web editors write articles), and we optimise the latter to the requests or key words concerned in order to clean up the negative elements and push them back as far as possible onto the last pages of the search engine (Google, Baidu, Qihoo 360, etc.).

Discuss your online reputation with us!

Ask for a mini online reputation audit