Semantic SEO
As well as the standard Google and Baidu tools (Keyword planner, Google trends, Baidu Index, etc.), we also use computational linguistic solutions to work on studies of key words, to find beneficial lexical fields and create ontologies (graphs of semantic relationships, know by the name “semantic cocoon”).
Semantic SEO
As well as the standard Google and Baidu tools (Keyword planner, Google trends, Baidu Index, etc.), we also use computational linguistic solutions to work on studies of key words, to find beneficial lexical fields and create ontologies (graphs of semantic relationships, know by the name “semantic cocoon”).
Meta tags
titles, meta descriptions, meta keywords (for certain search engines)
Heading tags
Alt attributes
(for an image)
URLs
And so on
Product descriptions, News articles...
We use many computational linguistics engineering and search engine optimization strategies for optimizing the textual content of each website.
Semantic SEO step 1
During the semantic SEO phase we will analyse all aspects linked to the text content on the site: meta tags (titles, meta descriptions, meta keywords (for certain engines)), heading tags, alt attributes, URLs, descriptions of products, news items etc. We use the n-grams technique (bags-of-words or character strings) to detect the presence of Duplicate Content.
Semantic SEO step 2
As well as the standard Google and Baidu tools (Keyword planner, Google trends, Baidu Index, etc.), we also use computational linguistic solutions to work on studies of key words, to find beneficial lexical fields and create ontologies (graphs of semantic relationships, know by the name “semantic cocoon”). Following each semantic audit we carry out a full study of key words for the client, who may use the terms we suggest in his future text content and on the landing pages, to help his site to come up when particular phrases are entered.
Semantic SEO step 2
As well as the standard Google and Baidu tools (Keyword planner, Google trends, Baidu Index, etc.), we also use computational linguistic solutions to work on studies of key words, to find beneficial lexical fields and create ontologies (graphs of semantic relationships, know by the name “semantic cocoon”). Following each semantic audit we carry out a full study of key words for the client, who may use the terms we suggest in his future text content and on the landing pages, to help his site to come up when particular phrases are entered.
Semantic SEO next steps
For e-commerce sites with a high number of product pages, we use our own automated rules to work through the meta tags. As Voice Search is the future for web searches, we also work on featured snippets, the questions frequently asked by surfers in particular areas, and we offer to create replies which are of interest to visitors to the site alongside the client. We provide monthly or quarterly reports to inform you of the progress of your semantic SEO campaigns. Contact us for a semantic pre-audit of your site !